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¡Yo no estoy loca! A behavioral health telenovela style entertainment education video to reduce stigma and increase mental health literacy among Latina adults with limited English proficiency
AuthorGonzalez, Frances Rosario
AdvisorBenuto, Lorraine T.
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There are about 55 million Latinxs in the United States and a significant portion of this population experience some type of mental health problem throughout their lifetime. Although there are services available for this population, Latinxs have low rates of service utilization. Internal barriers, such as lack of knowledge and negative attitudes towards mental health services, have been linked to low utilization of services. Media campaigns, such as entertainment-education (E-E) videos, have been an effective intervention used to increase literacy and reduce stigma across different health domains but have been limitedly researched for mental health among Latinxs. The current study was conducted to develop an E-E video that would be accepted among the Latinx community and the see if the video would increase mental health literacy and decrease stigma. The current study was divided into three studies. The first study focused on the development of the video using qualitative methods, study two focused on assessing the acceptability of the video among Latinxs using qualitative and quantitative methods, and study three was a randomized control trial (RCT) to assess if those who watched the video would report increased mental health literacy and decreased stigma compared to those in the control group that did not watch the video. An E-E video was developed and well received among the Latinxs community. Results from study 3 indicated group mean differences for mental health literacy, with those who watched the video reporting an increase in scores compared to those in the control group. Differences in stigma were not noted but could be due to its complexity. Future research should focus on assessing the longitudinal effects of the E-E video on mental health literacy and stigma using a larger RCT study.