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ADA Compliancy in Online Television News: Increasing Information Retention for the Hearing Impaired in the Consumption of News
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Using eye-tracking technology on a convenience sample of hearing-impaired individuals, this study asked participants to watch three local television news segments with closed captioning and complete recall and attitudinal questionnaires to test their information retention of the three segments. This study examined where a viewer’s gaze was directed and what information was retained. After analyzing the data, I assessed whether a relationship existed between eye-gaze and information retention. The results of this study support the theories of Information Overload and Limited Capacity Model of Motivated Mediated Message Processing. The numerous sources of information overloaded the participants. Participants did not have high levels of information retained from the news segments as a result of the need to continually divert their attention to different textual and visual information presented in the news segments.