Marketing is a dynamic, exciting and critical component of business. At its core, marketing is the creation, communication and exchange of value for stakeholders, including society at large. Marketing is the "outward-facing" business discipline that builds and manages relationships with customers, suppliers and partners.
A marketing degree offers a variety of career opportunities in fields such as product development, sales, public relations, advertising, digital marketing, brand management, retailing, supply chain and logistics, business analytics and entrepreneurship.
Marketing students gain exposure to marketing theory and application through core and elective courses taught by a student-focused faculty engaged in cutting-edge marketing research and practice.
The program is also home to the American Marketing Association Collegiate Chapter (AMA Club). The AMA Club provides career resources, experiential learning, and leadership opportunities through participation in AMA competitions, networking, recruiting, fund-raising and other chapter events. For more information, contact AMA Advisor, Igor Makienko.
Theses and Dissertations for Marketing