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Investigation Into the Crowdfunding Process for Bringing a Product to Market
Date
2014Type
ThesisDepartment
Physics
Degree Level
Honors Thesis
Degree Name
Physics
Abstract
Crowdfunding is a way for entrepreneurs to source capital. It has become a major factor
in the funding and marketing landscape and a tool for prospective product based startups. When
used effectively crowdfunding can have profound effects on the launch of a company.
This paper investigates the process of crowdfunding a product from start to finish, and
seeks to establish best methods to use for each step through research and execution. It takes an
in-depth look at all the components needed to run a successful campaign. It also applies the
general principles investigated to a specific product, the BankNote wallet, in order to provide an example of the established best practices with a real product. The process of crowdfunding a product is broken down into five sections:
1. Building the Product
2. Planning the Campaign
3. Gathering a Crowd
4. Creating the Campaign
5. Running the Campaign
For each of these sections I discovered many useful practices that increase the odds of a
successful campaign. I was also able to establish a timetable for each task needed to complete the
process. This paper outlines and demonstrates the components of an effective crowdfunding
campaign. It is intended to be used as a tool in the hands of an entrepreneur.
Permanent link
http://hdl.handle.net/11714/577Additional Information
Rights | In Copyright(All Rights Reserved) |
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Rights Holder | Author(s) |