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Assessing the Differential Effects of Group and Individually-Determined Motivative Augmentals on Cooperative Responding
AuthorCandido, Amber M.
AdvisorHoumanfar, Ramona A.
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"Knowing thy audience" has been deemed a necessary means to effectively communicate and promote successful behavior change (Maibach et al., 2009). In the world of business and organizations, this approach has historically been tied to speaking the language of financial outcomes, incentives, and/or organizational `bottom lines'. By utilizing an alternative method for the systematic identification and increase of pro-social behaviors, Rafacz (2010) assessed the participatory effect of pre-existing verbal relations (using the Implicit Relational Assessment Procedure; IRAP) and rules (motivative augmentals) on cooperative behavior under different pay for performance conditions. As an extended account of Rafacz's (2010) study, the purpose of experiment one was to determine the differential effects of pay for performance contingencies and motivative augmentals on cooperative responding, with the additional consideration of the presence or absence of a peer introduction. Based on findings concluded from experiment one, experiment two determined the additive effects of customizing such statements at the group and individual level. Overall results concluded that higher levels of motivational statements customization were correlated with stronger levels of motivational statement adherence.