A "New Man" in Northern Nevada's Consolidation Discourse
AdvisorDetweiler, Jane A
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This dissertation is a rhetorical analysis that explores the discourse of the consolidation of local government services in Northern Nevada for adaptations of ancient rhetorical theories of ethos. I argue that the ancient novus homo ethos topos (NHET)--emphasizing place and community--is a manifestation of the recent Reinvigoration of ethos and that by employing the NHET in the consolidation discourse, Reno Mayor Bob Cashell separates himself from his opponents in terms of goodwill established with the community and influences his opponents to take drastic actions. Cashell's NHET adaptation elucidates how ancient rhetors may have used place and community to develop their ethoi.