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Why managed care is ripe for market-oriented behavior therapy - Since the operant chamber: Is behavior therapy still thinking in boxes? Commentary
Chorpita (1997) has rightly diagnosed a significant problem. In the 1980s and 1990s behavior therapy has progressed, in part, because it embraced the technological model of treatment development, but that model cannot take behavior therapy to the next level. An industrialized health delivery system needs science to succeed. The existing models of treatment development and dissemination have inherent limitations in such an environment, however. Behavior therapy needs to go beyond the technological model of treatment development to link its knowledge base to the modern world of behavioral health care. The purpose of my comments are to elaborate on this basic point.