Public relations of the minerals industries

Abstract

The minerals industries have encountered problems that go beyond the traditional production challenges. Adverse legislation and lack of public support have caused alarm to those in the industries. Many persons foresee a minerals crisis, and these crisis problems only add to the impending predicament. The mineral producers have started several public relations programs to avert the consequences of these actions. The minerals industries have been questioned on their approach to human values and must respond on a similar level to establish effective communications. An assessment of the value of the minerals industries in human terms instead of economic terms is necessary. The Quality of Life Concepts established by the U. S. Environmental Protection Agency give the needed perspectives to respond to these challenges, on all levels.