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Impact of Negative Media Coverage of Nike's Spokespeople on College Students' Brand Perceptions
This qualitative case study examines college student's perceptions of Nike after negative media coverage after three Nike-sponsored athletes including Adrian Peterson, Ryan Braun and Tiger Woods. The data was collected by ...
Use of Images on Social Media and How That Effects Consumer Engagement for Online-Only Clothing Brands: Lulu’s, Nasty Gal, and Tobi
The purpose of this study is to research how each visual element affects consumerengagement of Lulu’s, Nasty Gal, and Tobi’s social media accounts, Pinterest andInstagram. The three companies chosen are online-only clothing ...